Elevate Excelence | Teesha Madan

Elevatexcellence | Freelance Project | Branding

Crafted a distinctive identity of an E-commerce consulting brand with a modern, premium logo

Timeline : 2 Weeks Role: Individual Designer

Introduction

Challenge: Creating a modern, premium logo for the e-commerce consulting brand posed challenges in balancing elegance with simplicity, ensuring versatility, and aligning with the elite target audience.

Balancing Modernity and Elegance
Color Palette Selection
Icon Design
Maintaining Versatility
Client Iterations

In this project, I crafted a modern, premium logo that balances sleek minimalism with a luxurious aesthetic, appealing to an elite audience.

Anecdote by the client

"We need this logo to not just look premium, but to stand out from our competitors. It should instantly communicate that we're in a different league—a cut above the rest."

The heart of the project

My Impact

Reflects Business Values: The logo effectively communicates the client’s vision of exclusivity, professionalism, and high-quality service.
Improved Client Confidence: The refined design boosts the client’s confidence in presenting the brand, knowing it visually reflects the premium nature of their consulting services.
Increased Market Appeal: By standing out visually, the logo enhances the brand’s appeal, making it more attractive to prospective clients in the competitive e-commerce sector.

Understanding the difference between brand and client keywords to strike the right balance

Key Takeaways

Client

Modern Feel & Premium Look: The client desires a contemporary and high-end aesthetic for the logo.
Pastels: Preference for soft colors to convey elegance and approachability.
Resilience & Perseverance: Values that reflect strength and determination in overcoming challenges.

Brand

E-commerce Consulting & Training: Empower businesses through consulting and educational initiatives.
Growing People & Leading with Hope: Emphasizes empowerment and optimism for future success.
Excellence: Commitment to delivering top-tier services and achieving outstanding results.

Competitor study - Analysing the strengths and trends

Three logos are shown: Emerce Consulting, Smartt, and Digital Qube.

Design trends:

Minimalist and modern approaches
Sans-serif typography
Abstract shapes for tech-oriented brands

Color schemes:

Emerce: Black and white (professional)
Smartt: Purple to blue gradient (creative, trustworthy)
Digital Qube: Purple to cyan gradient (innovative, stable)

Elevating identity by exploring aesthetics

Direction 1

Conveys a sense of progress and forward-thinking.

Balance
Empowerment
Versatility

Direction 2

It symbolizes a refined and established leadership style

Sophistication
Excellence
Vintage elegance

Direction 3

It is associated with responsibility and growth.

Resilience
Personal growth
Innovation

Exploration insights

Conceptual focus: The designs heavily incorporate the letters "E" and "X", playing with their shapes and combinations to represent "Elevate" and "Excellence".
Symbolism: Some sketches include upward-pointing arrows or ascending shapes, visually reinforcing the idea of "elevate".
Brand personality: The overall style of the sketches suggests a modern, dynamic, and forward-thinking brand image.

Shortlisted logo by the client

Typography

Selected - Edensor

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Monochrome logo testing

Defining the do's and don'ts and showcasing the usability of the brand identity

Conclusion

The project concluded successfully, with positive feedback from the client on the logo's modern, premium aesthetic, aligning perfectly with the brand's elite positioning.

Throughout the process, multiple iterations were made to fine-tune details, including adjustments to color shades and icon placement, ensuring the logo remained versatile yet impactful across various platforms.